Blog
Web analytics is only part of 'data solutions'
I wrote an introduction to web analytics for my colleagues at Harvest Digital, and it's repeatedly come in very handy for clients and training sessions since. The opening slide looks like this.
March 17, 2011 •
My soundtrack begins with Muddy Waters' 'I just want to make love to you', which I find provides an excellent metaphor for the value of web analytics. Anyway... I cover what web ana...
Social (media) responsibility
Footballer Ryan Babel was charged with improper conduct by the FA. He posted to twitter a picture of Howard Webb, 'photoshopped' to show the referee in Manchester United kit.
Jan. 16, 2011 •
On Monday, footballer Ryan Babel was charged with improper conduct by the Football Association. In a reaction to Liverpool's exit from the FA Cup, he posted to twitter a picture of Howard Webb...
Visual language
I like the 'User Experience' discipline in digital marketing. It\'s clever stuff. Particularly, I like ideas about creating intuitive interactivity, and using clear "visual language."
Dec. 19, 2010 •
I like the 'User Experience' discipline in digital marketing. It's clever stuff. Particularly, I like ideas about creating intuitive interactivity, and using clear "visual langu...
Are ad concepts more often now assuming marketing ‘literacy’?
A couple of days ago I spotted these Orange & T-Mobile ads on the tube. Sorry it's not a very good picture. Taking photos of adverts on the tube is a bit weird anyway, even without pushing past people to get a better shot.
Nov. 6, 2010 •
A couple of days ago I spotted these Orange & T-Mobile ads on the tube. Sorry it's not a very good picture. Taking photos of adverts on the tube is a bit weird anyway, even without pushin...
Linking 'Voice of Customer' with Web Analytics
If you're reading this then you might already have noticed: for almost a couple of weeks now I've been running the free version of KISSinsights. KISSinsights is a tool that can help you collect 'Voice of Customer' data about your website's visitors.
Oct. 30, 2010 •
If you're reading this then you might already have noticed: for almost a couple of weeks now I've been running the free version of KISSinsights on kevinjoyner.com/blog. KISSinsights is a...