Blog

Data-Driven Marketing (a.k.a. eCRM)

I was at ad:tech last week, and saw Felix Velarde's presentation, 'eCRM strategy made simple' (the slides for which are linked here from the IDM website). I have to say that the prez was pretty inspirational.

Sept. 28, 2010 •

I was at ad:tech last week, and saw Felix Velarde's presentation, 'eCRM strategy made simple' (the slides for which are linked here from the IDM website). Without wanting to gus...

Incentivising response, and failing faster

I wonder if anyone else has noticed this awful advert for Brita water-filtering jugs. I was away for two weeks and when I came back it was still there on the wall at Tottenham Court Road tube station.

Sept. 22, 2010 •

Phorm revisited

Back in January 2008 I met with a couple of guys from the behavioural advertising company Phorm. Shortly after, I wrote a pretty rosy blog post about their proposition.

Oct. 17, 2009 •

Back in January 2008 I met with a couple of guys from the behavioural advertising company Phorm. Shortly after, I wrote a pretty rosy blog post about their proposition. Positivity about Phorm has ...

The 2009 WOAC/GAAC Summit

This past week I've been in Mountain View, California, for Google's annual Website Optimiser and Google Analytics Authorised Consultant summit.

Oct. 17, 2009 •

This past week I've been in Mountain View, California, for Google's annual Website Optimiser and Google Analytics Authorised Consultant summit. Harvest Digital gained the WOAC and GAAC ac...

Social Media and Third Sector Fundraising in a Recession

An inflated number of voluntary and community organisations find themselves dependent in recession on funding from individuals. The volume of donors for which these VCOs are competing appears to be slowly dwindling.

March 22, 2009 •

An inflated number of voluntary and community organisations find themselves dependent now more than ever in recession on funding from individuals. In the profitable online sphere, the volume of pot...