I've just added an 'AddThis' bookmarking button to the bottom of my blog posts and I'm keen to test it - only first I need something to bookmark. Looking back through my previous blog posts however I can't say I feel proud enough about any one of them to want to draw new attention to it.
So let me quickly sketch out a new idea:
Looking back at old posts reminds me that I have previously fancied myself as some sort of amateur journalist. Indeed that which I've written about the relationship between blogging and journalism has been founded partly on some notion of equality between journalists and bloggers.
The truth of the relationship I think actually is that all journalists can blog, but that not all bloggers can be journalists. After all anyone can blog - that's a fundamental idea behind blogging - but we know very well that not everyone has the talent for worthwhile journalism.
If one examines blogging in its lowest common form one will find something merely social and nothing more; certainly nothing truly literary.
And so we mere bloggers should have no pretensions. We should stick to what we are: members merely of society. And here we arrive at what blogging is really suited to: conversation and consumption, and perhaps best: conversation about consumption.
By way of emphasising my point, I'd like to add that I really don't think the proprietors of British Subway franchises really understand the foot-long Italian BMT quite like those of the North American ones.